Join email marketing expert John Murphy and learn the essentials you need to build a profitable email marketing program.  You’ll learn how to build an email list, create great email messages and how to get your message in the inbox – not in the junk folder.

In this information-packed seminar you’ll learn:

1. •How to create email messages that people will open – and respond to
   

2. •Do’s and don’ts of building a great email list
   

3. •What it takes to comply with the Federal CAN SPAM law
   

4. •The 6 things you must do before you hit send
   

5. •What are the options you have – buy software or use a service to send email
   

John Murphy has been helping marketers improve their email marketing campaigns since 1999. As a Vice President at InfoUSA John managed email marketing programs for leading companies and organizations  such as Sun Microsystems, Citrix Online and the University of Wisconsin.  In 2008 John joined ReachMail, a leading email service provider, as Vice President of Delivery Assurance where he consults with companies and organizations on how to optimize their email for maximum deliverability.